"The voice is conversational but intelligent. It favors active over passive construction, sentences that build on strong verbs. It uses, when appropriate, examples, anecdotes, contrast, irony, wit. Expression is sincere rather than slick. In general, the writing is free of elements that intrude upon the smooth flow of information and ideas to the reader." - Arthur Plotnik, author of The Elements of Editing: A Modern Guide for Editors and Journalists (Macmillan, 1982)